{"id":35,"count":7,"description":"Le marketing digital est l'ensemble des actions marketing qui sont effectu\u00e9es sur les supports digitaux. Il englobe donc les campagnes de marketing sur les r\u00e9seaux sociaux, les e-mails marketing, le r\u00e9f\u00e9rencement naturel, le marketing de contenu, etc. Le marketing digital a de nombreux avantages. Tout d'abord, il permet de cibler pr\u00e9cis\u00e9ment son audience gr\u00e2ce aux outils de segmentation disponibles dans un CRM. Ensuite, il est possible de mesurer pr\u00e9cis\u00e9ment les retomb\u00e9es des campagnes gr\u00e2ce aux nombreux outils de tracking disponibles. Enfin, le marketing digital est beaucoup moins co\u00fbteux que les campagnes marketing traditionnelles.\u00a0","link":"https:\/\/wizio.fr\/blog\/categorie\/marketing-digital\/","name":"Marketing digital","slug":"marketing-digital","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Articles sur le Marketing digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wizio.fr\/blog\/categorie\/marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Articles sur le Marketing digital\" \/>\n<meta property=\"og:description\" content=\"Le marketing digital est l&#8217;ensemble des actions marketing qui sont effectu\u00e9es sur les supports digitaux. Il englobe donc les campagnes de marketing sur les r\u00e9seaux sociaux, les e-mails marketing, le r\u00e9f\u00e9rencement naturel, le marketing de contenu, etc. Le marketing digital a de nombreux avantages. Tout d&#8217;abord, il permet de cibler pr\u00e9cis\u00e9ment son audience gr\u00e2ce aux outils de segmentation disponibles dans un CRM. Ensuite, il est possible de mesurer pr\u00e9cis\u00e9ment les retomb\u00e9es des campagnes gr\u00e2ce aux nombreux outils de tracking disponibles. Enfin, le marketing digital est beaucoup moins co\u00fbteux que les campagnes marketing traditionnelles.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wizio.fr\/blog\/categorie\/marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Wizio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/wizio.fr\\\/blog\\\/categorie\\\/marketing-digital\\\/\",\"url\":\"https:\\\/\\\/wizio.fr\\\/blog\\\/categorie\\\/marketing-digital\\\/\",\"name\":\"Articles sur le Marketing digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wizio.fr\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wizio.fr\\\/blog\\\/categorie\\\/marketing-digital\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wizio.fr\\\/blog\\\/categorie\\\/marketing-digital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/wizio.fr\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wizio.fr\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/wizio.fr\\\/blog\\\/\",\"name\":\"Wizio\",\"description\":\"CRM m\u00e9tier de la gestion de patrimoine\",\"publisher\":{\"@id\":\"https:\\\/\\\/wizio.fr\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wizio.fr\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wizio.fr\\\/blog\\\/#organization\",\"name\":\"Wizio\",\"url\":\"https:\\\/\\\/wizio.fr\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/wizio.fr\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/wizio.fr\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/wizio-color.png\",\"contentUrl\":\"https:\\\/\\\/wizio.fr\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/wizio-color.png\",\"width\":446,\"height\":143,\"caption\":\"Wizio\"},\"image\":{\"@id\":\"https:\\\/\\\/wizio.fr\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/fr.linkedin.com\\\/company\\\/wizio-fr\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Articles sur le Marketing digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wizio.fr\/blog\/categorie\/marketing-digital\/","og_locale":"fr_FR","og_type":"article","og_title":"Articles sur le Marketing digital","og_description":"Le marketing digital est l&#8217;ensemble des actions marketing qui sont effectu\u00e9es sur les supports digitaux. Il englobe donc les campagnes de marketing sur les r\u00e9seaux sociaux, les e-mails marketing, le r\u00e9f\u00e9rencement naturel, le marketing de contenu, etc. Le marketing digital a de nombreux avantages. Tout d&#8217;abord, il permet de cibler pr\u00e9cis\u00e9ment son audience gr\u00e2ce aux outils de segmentation disponibles dans un CRM. Ensuite, il est possible de mesurer pr\u00e9cis\u00e9ment les retomb\u00e9es des campagnes gr\u00e2ce aux nombreux outils de tracking disponibles. Enfin, le marketing digital est beaucoup moins co\u00fbteux que les campagnes marketing traditionnelles.\u00a0","og_url":"https:\/\/wizio.fr\/blog\/categorie\/marketing-digital\/","og_site_name":"Wizio","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/wizio.fr\/blog\/categorie\/marketing-digital\/","url":"https:\/\/wizio.fr\/blog\/categorie\/marketing-digital\/","name":"Articles sur le Marketing digital","isPartOf":{"@id":"https:\/\/wizio.fr\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/wizio.fr\/blog\/categorie\/marketing-digital\/#breadcrumb"},"inLanguage":"fr-FR"},{"@type":"BreadcrumbList","@id":"https:\/\/wizio.fr\/blog\/categorie\/marketing-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/wizio.fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing digital"}]},{"@type":"WebSite","@id":"https:\/\/wizio.fr\/blog\/#website","url":"https:\/\/wizio.fr\/blog\/","name":"Wizio","description":"CRM m\u00e9tier de la gestion de patrimoine","publisher":{"@id":"https:\/\/wizio.fr\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wizio.fr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/wizio.fr\/blog\/#organization","name":"Wizio","url":"https:\/\/wizio.fr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/wizio.fr\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/wizio.fr\/blog\/wp-content\/uploads\/2022\/06\/wizio-color.png","contentUrl":"https:\/\/wizio.fr\/blog\/wp-content\/uploads\/2022\/06\/wizio-color.png","width":446,"height":143,"caption":"Wizio"},"image":{"@id":"https:\/\/wizio.fr\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr.linkedin.com\/company\/wizio-fr"]}]}},"_links":{"self":[{"href":"https:\/\/wizio.fr\/blog\/wp-json\/wp\/v2\/categories\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wizio.fr\/blog\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/wizio.fr\/blog\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/wizio.fr\/blog\/wp-json\/wp\/v2\/posts?categories=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}